We Champion Apple.

Our team has been in the industry for decades, and we are tired of seeing MSPs (Managed Service Providers / IT Companies) sell inferior HP, Dell, Acer, and similar laptops with price tags that, in many cases, cost more than a Mac, a device that offers leaps and bounds more performance, all-day battery life, and some of the strongest security of any operating system in the world. In return, customers receive bloated, poorly designed computers that throttle performance because they cannot properly dissipate heat, eventually ending up in the trash bin.

Members of our team have worked at both Apple and Microsoft, and the differences between the two companies are striking.

At Apple, the focus was on creating the best devices in the world. The culture centered around changing the world through technology, with products like making it possible to pay with ease using Apple Pay, finding your car keys in seconds with AirTags, and even saving lives with Apple Watch.

At Microsoft, the culture focused on how many M365 / Windows / Services licenses could be sold to clients and how to outperform the previous quarter’s fiscal earnings. The emphasis was not on building a new revolutionary product or service, it was all about exceeding quarterly projections. 

At Apple we knew that if you made great products, you didnt have to worry about exceeding quarterly projections.

We believe technology should empower your business, not get in the way of it.

Our mission is to ensure our customers use computers that are reliable, secure, and designed to help them succeed, not get in the way.